Apparel
Wearables
Merchandise (Primary) + NFT Utility (Secondary)
Apparel, headwear, accessories. NFT-holder exclusive colorways or embroidery — same physical product, different access tier. Coin holders get a discount code. NFT holders get a variant that never hits general sale.
The Collection
Every piece is designed with intention — representing the OG PotHead universe through wearable art.
OG Wearable
OG Wearable
OG Wearable
OG Wearable
black hoodie_
BRANE HOODIE
HOODIE !
The same product. A completely different tier.
Wearables is the obvious vertical, but it’s deeply underworked when treated as a basic merch grid. The play here is tiered access: the same hoodie, the same cap, the same jacket — but NFT holders unlock a colorway or embroidery variant that is never offered at general sale. Coin holders receive a discount code that makes ownership tangible without requiring a collector mindset.
This is how merchandise becomes ecosystem infrastructure. Every piece worn is a walking advertisement for the brand, and every exclusive variant reinforces why holding matters.
Browse current items in Gear — the active Wearables storefront. More drops coming as the collection grows.